Monday, August 8, 2011
Chinese Bootleg Mexican Hyphy Store now open
New installation by Greg Shimada
Curated by Alberto Cuadros
For his first solo exhibition, Shimada explores the post-politically correct pop culture subconscious, as he recreates the ever prevalent bay area "hyphy store". Hyphy, a now bygone hip hop trend centered in the bay area, and reaching it's peak in the middle 2000 otts, has become the point of departure for Shimada's study into the degradation of popular culture and trends. The Chinese Bootleg Mexican Hyphy Store is where Hyphy went to die, yet the bold and often absurd modalities projected by the shop itself through clothing and amateurish advertisement leave tremors of a once hugely popular trend now only left available to a dubious audience and made possible by even more ambiguous demographic of shop owners.